New Shipping Cost Structure and words on Coffee Prices.
Thursday, March 24, 2011, 06:35 PM
Posted by Administrator
A new price-point has been added to Fresco's already value-friendly shipping structure. For $7.50 up to 5, 12 Oz. bags or 4, 16 Oz. bags can be shipped to anywhere in the U.S.
See all Shipping Costs, click here.Shipping costs are always a factor with on-line purchases. When I
first entered this business roasters were creaming their customers with high
shipping costs, and some even tacked on a handling fee. Hence, my introduction
of Fresco's Value Packages -- The Chubby, 3 Bagger and Mamma Mia -- which
charged the customer my cost for USPS Priority Flate Rate, and too they
delivered the most bean for the buck. It was a hit, and other roasters followed
with more competitive rates. Today these same roasters are taunting Free or a
low cost Flate-Rate shipping fee, and if one looks closely at their coffees
prices you'll see higher prices. No doubt they are making up for the shipping
fee promo. Personally as a consumer I'm insulted by such antics and wouldn't
want to treat people like so.
Thus I'll continue to stick with providing my customers with great service,
a superb roast, excellent coffees & espressos, decent prices and straight
forward shipping fees that provide the most bang for the buck. Today with both
the soft commodities (coffee, sugar & cocoa) flying through the roof and fuel
prices on the brink of crazy I am being pinched. Believe me it breaks my heart
to raise prices but I have too and recently have. I kept my flagship Ambrosia
Espresso and Premium coffees and Blends at the same old prices while I shored up other offerings to come into their price-point, which pretty much mirrors the soft
commodity market.